Many in the mailing industry are familiar with MERLIN® (Mail Evaluation Readability Lookup INstrument). It’s the machine used by acceptance clerks to test and verify mailings. Those that have been in the mailing industry for 10 years or more probably remember when MERLIN was first being rolled out and the amount of industry concern that it generated around measuring mail quality at the point of mail acceptance. Two events have recently occurred that are sending a pretty clear signal that MERLIN will soon be relegated to the list of relics that incl
In a previous post, I talked about advanced presorting as just one area of opportunity enabled by increased capacity. What are some of the other opportunities or services? Today I’ll talk about post presorting, and more specifically entry planning, as a growth driver.
Mailers can benefit from additional discounts by dropping mail close to its final destination at Sectional Center Facilities (SCFs), National Distribution Centers (NDCs) and Destination Delivery Units (DDUs). For years, mailers would need to submit printed documentation at both mail entry and again at the destination facility. The Form 8125 was validated by the verification site, round stamped, and then forwarded on to the destination site.
One of the key U.S. Postal Service™ themes from this year’s National Postal Forum was Informed Delivery. If you haven’t already subscribed to this new service you really should. Even if you are a non-believer. If you work in the mailing industry, then you need to understand the consumer experience with this program. Informed Delivery™ is going to forever change what we all have come to know as “the mail moment”. Now is the time to study and test the impact this technology has on the effectiveness of mailing campaigns.
If you mail competitive parcels (Priority Mail®, Priority Mail Express®, First-Class Package Services, Parcel Select®, and Parcel Select Lightweight®) you are likely familiar with the current 20-cent per piece fee that is assessed by the Postal Service on non-compliant packages. The fee can be assessed based upon three different categories: