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Why marketers always turn to direct mail

Jun 13, 2013
Even in a highly digital age, marketing departments continue to use mail as an integral part of their direct marketing campaigns.

USPS shares sustainability report

Jun 13, 2013
USPS released its most recent sustainability report, which marketers employing mailing campaigns should take note of.

How to plan a multichannel marketing campaign

Jun 12, 2013
Direct marketing solutions are beneficial to companies because they offer a way to close the gap between the brand and customers.

Determining which data is important

Jun 11, 2013
Many companies may see collecting more data as the solution to all of their client communication problems.

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