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May 8, 2012
Whether planning a list management initiative for marketing purposes or undergoing database cleansing to achieve greater visibility into daily operations, businesses should not start the project without a strategy.
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May 7, 2012
In a results-focused business environment, achieving a high return on your direct marketing investment is a priority.
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May 1, 2012
Direct mail has become popular again, thanks in part to digital technologies that enable companies to run more integrated campaigns and communicate a unified message through a variety of channels.
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May 1, 2012
Direct marketing through the mail has proved its resilience time and again, and continues delivering strong response rates.
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May 1, 2012
Poor customer service or a lack of attention to detail are things that stick in the mind, and they can sway our opinions years after the initial offense.
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