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Mar 28, 2012
The rise of the Internet and the near-ubiquity of email has prompted some in the marketing industry to assume that it's just a matter of time before printed media becomes a thing of the past. But those presumptions are wrong.
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Jan 23, 2012
Cutting down on the amount of paper we use -- for direct mail and other activities -- and throw away is a common solution for organizations that want to shrink their carbon footprints quickly.
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Dec 27, 2011
Recently, USPS announced plans to slash the number of mail processing centers it operates in half, leaving small business owners to revamp how they time their direct marketing initiatives.
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Dec 22, 2011
Contrary to the view of those who have been singing a swan song for physical mail since the rise of the Internet and email, it seems that many consumers still value receiving personal and commercial correspondence in the mailboxes outside their doors.
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Dec 15, 2011
USPS has announced that it will be pushing back its plan to close some post offices and mail processing facilities until May 15, 2012, giving legislators more time to come up with potential solutions to the service's budget woes.
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