http://www.satorisoftware.comThe latest contact data quality news from Satori Software.Copyright 2012 SatoriSoftware.com. All rights reserved.High-quality contact data is something that many organizations strive to achieve, yet it can prove elusive without the proper technology and a set of corporate policies governing how the information is used, cleansed and managed.http://www.satorisoftware.com/learn/contact-quality-news/address-quality/technology-combined-with-policy-results-in-better-data-quality/800089176/800775126/Mon, 14 May 2012 17:28:52 -0700Address QualityEvolving technology and changing consumer demands force businesses to constantly shift their strategies and methods. http://www.satorisoftware.com/learn/contact-quality-news/address-quality/delegating-to-technology-for-list-cleansing-solutions/800089176/800767666/Thu, 03 May 2012 12:58:41 -0700Address QualityGaining and retaining clients is the basic driving force of every company's operations, so building up a strong list of contacts with whom you can network or sell is vital to establishing a sustainable business modelhttp://www.satorisoftware.com/learn/contact-quality-news/address-quality/protecting-your-investment-with-contact-data-quality/800089176/800726403/Thu, 08 Mar 2012 19:00:01 -0700Address QualityLobbying for your company to invest in contact data quality requires some significant persuasion skills. The task can be doubly hard if most of the leaders in your company don't understand the role that address quality plays.http://www.satorisoftware.com/learn/contact-quality-news/address-quality/preaching-the-merits-of-data-quality-to-non-believers/800089176/800723285/Mon, 05 Mar 2012 18:01:56 -0700Address QualityIs the truth relative? Is there only one version of it? When it comes to contact data quality, that's a difficult question to answer - the address may be correct, but the listed resident may have moved away.http://www.satorisoftware.com/learn/contact-quality-news/address-quality/truth-and-interpretation-in-address-data-quality/800089176/800720171/Wed, 29 Feb 2012 18:32:44 -0700Address QualityIn a business environment where every company is scrambling to convert and retain customers, prioritising contact data quality can actually improve client satisfaction and fend off competitors. http://www.satorisoftware.com/learn/contact-quality-news/address-quality/customer-loyalty-can-be-enriched-with-high-quality-contact-data/800095806/800763618/Fri, 27 Apr 2012 16:53:24 -0700Address QualityTaking on a contact data quality project requires the enterprise's leadership to encourage the preservation of accuracy, and also necessitates the use of address validation software or a similar solution.http://www.satorisoftware.com/learn/contact-quality-news/address-quality/data-quality-improvements-begin-with-understanding/800095806/800677086/Wed, 04 Jan 2012 17:19:10 -0700Address QualityMaking sure every contact entry is accurate is a key part of a business's customer relations strategy, but automating the process with an address validation solution can also help improve employee productivity.http://www.satorisoftware.com/learn/contact-quality-news/address-quality/accurate-contact-data-improves-productivity-safety/800095806/800573135/Wed, 10 Aug 2011 16:14:44 -0700Address QualityA recent study found approximately one-third of consumers in the U.K. receive most of their marketing materials through direct mail.http://www.satorisoftware.com/learn/contact-quality-news/address-quality/direct-mail-can-supplement-email-marketing-campaigns/800095806/800567539/Tue, 02 Aug 2011 16:42:12 -0700Address QualityIn an era of cheap data storage that can be accessed anywhere thanks to cloud computing technology, many businesses have adopted a "more is more" strategy when it comes to collecting data on their customers, partners and processes. http://www.satorisoftware.com/learn/contact-quality-news/data-quality/clear-out-your-data-arteries/800089172/800768997/Fri, 04 May 2012 16:22:02 -0700Data QualityData quality can actually affect more than communications, and may have negative consequences throughout the organization.http://www.satorisoftware.com/learn/contact-quality-news/data-quality/why-is-data-quality-important-let-us-count-the-ways/800089172/800768503/Fri, 04 May 2012 11:11:24 -0700Data QualityWhile ensuring high-quality contact data is an important consideration in the customer-facing side of the business, having strong data for internal matters is also key.http://www.satorisoftware.com/learn/contact-quality-news/data-quality/data-quality-matters-for-internal-operations-as-well/800089172/800764050/Mon, 30 Apr 2012 08:35:03 -0700Data QualityAn increasingly popular trend among corporations is to have employees use their own mobile devices (smartphones, tablet computers, laptops) to complete business tasks.http://www.satorisoftware.com/learn/contact-quality-news/data-quality/beware-of-using-mobile-devices-for-data-entry/800089172/800764045/Mon, 30 Apr 2012 08:28:25 -0700Data QualityRunning a business requires a constant juggling act. Owners must oversee marketing to increase revenues and development to offer new products, services and procedures that customers demands. http://www.satorisoftware.com/learn/contact-quality-news/data-quality/use-data-for-insight-about-the-weather/800089172/800762441/Thu, 26 Apr 2012 17:16:15 -0700Data QualityA review of the UK's National Health Service records revealed a number of obvious clerical errors -- more than 20,000 men had been listed as receiving midwifery services, and a large group of under-20-year-olds apparently received geriatric services. http://www.satorisoftware.com/learn/contact-quality-news/data-quality/bad-data-can-have-financial-consequences-for-companies/800095805/800763365/Fri, 27 Apr 2012 16:08:19 -0700Data QualityWhile we don't have the power to alter history, we can cleanse and manage data that was created in the past. http://www.satorisoftware.com/learn/contact-quality-news/data-quality/learning-from-history-to-address-data-quality/800095805/800761438/Wed, 25 Apr 2012 17:49:59 -0700Data QualityA long-fought argument about data quality and list management centers on who is responsible for these undertakings. Is it the business division or IT?http://www.satorisoftware.com/learn/contact-quality-news/data-quality/data-quality-sheds-it-tag/800095805/800759134/Mon, 23 Apr 2012 17:14:18 -0700Data QualityIn healthcare, getting the data right is key to maintaining patient safety - entering an incorrect number or vital statistic could be disastrous. http://www.satorisoftware.com/learn/contact-quality-news/data-quality/nhs-male-mommies-show-importance-of-data-quality/800095805/800756029/Wed, 18 Apr 2012 17:04:42 -0700Data QualityA new survey from database marketing firm Transactis underscores the important role data quality and control plays in customer retention.http://www.satorisoftware.com/learn/contact-quality-news/data-quality/study-data-quality-list-management-contribute-to-customer-loyalty/800095805/800749728/Tue, 10 Apr 2012 16:14:55 -0700Data QualityWhether planning a list management initiative for marketing purposes or undergoing database cleansing to achieve greater visibility into daily operations, businesses should not start the project without a strategy. http://www.satorisoftware.com/learn/contact-quality-news/direct-marketing/map-out-data-quality-programs-before-beginning-the-journey/800089173/800771125/Tue, 08 May 2012 16:33:37 -0700Direct MarketingIn a results-focused business environment, achieving a high return on your direct marketing investment is a priority. http://www.satorisoftware.com/learn/contact-quality-news/direct-marketing/make-direct-marketing-a-multichannel-affair/800089173/800770221/Mon, 07 May 2012 17:47:21 -0700Direct MarketingDirect mail has become popular again, thanks in part to digital technologies that enable companies to run more integrated campaigns and communicate a unified message through a variety of channels.http://www.satorisoftware.com/learn/contact-quality-news/direct-marketing/teaching-an-old-tactic-new-tricks/800089173/800765766/Tue, 01 May 2012 13:57:28 -0700Direct MarketingDirect marketing through the mail has proved its resilience time and again, and continues delivering strong response rates.http://www.satorisoftware.com/learn/contact-quality-news/direct-marketing/in-digital-vs-traditional-direct-mail-still-rules-the-mailbox/800089173/800765764/Tue, 01 May 2012 13:55:06 -0700Direct MarketingPoor customer service or a lack of attention to detail are things that stick in the mind, and they can sway our opinions years after the initial offense.http://www.satorisoftware.com/learn/contact-quality-news/direct-marketing/focus-on-data-quality-to-leave-a-positive-lasting-impression/800089173/800765762/Tue, 01 May 2012 13:53:42 -0700Direct MarketingDirect marketing is a powerful strategy when done right, but some businesses and advertising professionals have started to question whether it needs an overhaul, Russell Parsons writes for MarketingWeek. http://www.satorisoftware.com/learn/contact-quality-news/direct-marketing/giving-direct-mail-a-makeover/800095807/800738051/Mon, 26 Mar 2012 16:49:52 -0700Direct MarketingIn light of Royal Mail's recent efforts to raise postal rates, Parliament requested that the Business, Innovation and Skills Committee of the House of Commons give a second look to Ofcom's plan to lift price controls.http://www.satorisoftware.com/learn/contact-quality-news/direct-marketing/uk-legislators-question-potential-effects-of-royal-mail-price-increases/800095807/800731183/Thu, 15 Mar 2012 17:06:11 -0700Direct MarketingStudies have shown time and again that direct mail is an affordable option that can deliver greater results than some online direct marketing tactics.http://www.satorisoftware.com/learn/contact-quality-news/direct-marketing/getting-the-most-out-of-direct-marketing/800095807/800723546/Tue, 06 Mar 2012 11:47:35 -0700Direct MarketingWhile some marketers have disparaged direct mail and the opportunities it presents for marketing, L'Oreal is using the channel to fill the gap between the digital and offline worlds.http://www.satorisoftware.com/learn/contact-quality-news/direct-marketing/-l-oreal-sees-beauty-in-direct-mail-channel/800095807/800661793/Tue, 13 Dec 2011 11:34:32 -0700Direct MarketingDistributing promotional pieces through the post continues to be a strong advertising tactic, and some marketers are using a combination of creative design and direct mail software to bring a bit of humour to consumers' mailboxes.http://www.satorisoftware.com/learn/contact-quality-news/direct-marketing/direct-mail-gets-creative-strategic/800095807/800660360/Fri, 09 Dec 2011 17:05:05 -0700Direct MarketingThe rise of the Internet and the near-ubiquity of email has prompted some in the marketing industry to assume that it's just a matter of time before printed media becomes a thing of the past. But those presumptions are wrong.http://www.satorisoftware.com/learn/contact-quality-news/mailing-preparation/paper-retains-its-stronghold/800089174/800740434/Wed, 28 Mar 2012 18:05:52 -0700Mailing PreparationCutting down on the amount of paper we use -- for direct mail and other activities -- and throw away is a common solution for organizations that want to shrink their carbon footprints quickly.http://www.satorisoftware.com/learn/contact-quality-news/mailing-preparation/save-money-on-direct-mail-while-helping-to-save-the-earth/800089174/800690624/Mon, 23 Jan 2012 17:17:40 -0700Mailing PreparationRecently, USPS announced plans to slash the number of mail processing centers it operates in half, leaving small business owners to revamp how they time their direct marketing initiatives.http://www.satorisoftware.com/learn/contact-quality-news/mailing-preparation/save-on-direct-mail-postage-by-updating-contact-lists/800089174/800671406/Tue, 27 Dec 2011 17:11:51 -0700Mailing PreparationContrary to the view of those who have been singing a swan song for physical mail since the rise of the Internet and email, it seems that many consumers still value receiving personal and commercial correspondence in the mailboxes outside their doors.http://www.satorisoftware.com/learn/contact-quality-news/mailing-preparation/new-ways-to-reach-postal-customers/800089174/800668873/Thu, 22 Dec 2011 09:29:19 -0700Mailing PreparationUSPS has announced that it will be pushing back its plan to close some post offices and mail processing facilities until May 15, 2012, giving legislators more time to come up with potential solutions to the service's budget woes.http://www.satorisoftware.com/learn/contact-quality-news/mailing-preparation/usps-delays-plan-to-shutter-processing-facilities-and-post-offices/800089174/800664566/Thu, 15 Dec 2011 17:31:27 -0700Mailing PreparationUK businesses and direct mail advocates have argued that an increase in Royal Mail prices would be bad news, as it would discourage the use of direct marketing through the post and push shrinking mail volumes even lower.http://www.satorisoftware.com/learn/contact-quality-news/mailing-preparation/royal-mail-makes-changes-to-continue-delivery/800095808/800767304/Wed, 02 May 2012 17:21:18 -0700Mailing PreparationUK companies that rely on direct mail services in order to communicate with customers, spread awareness about upcoming fundraisers or simply send out invoices may soon be paying more for business mail.http://www.satorisoftware.com/learn/contact-quality-news/mailing-preparation/business-mail-prices-in-the-uk-set-to-increase/800095808/800718216/Tue, 28 Feb 2012 16:51:29 -0700Mailing PreparationA plan to ease some of the financial concerns plaguing USPS was recently approved by the US Senate.http://www.satorisoftware.com/learn/contact-quality-news/postal-service-news/usps-reform-bill-advances-through-senate/800089175/800762419/Thu, 26 Apr 2012 17:11:11 -0700Postal Service NewsA debate last week in the US Senate sought to find some solutions to maintain USPS sustainability. http://www.satorisoftware.com/learn/contact-quality-news/postal-service-news/debate-over-usps-future-continues/800089175/800762134/Thu, 26 Apr 2012 15:49:18 -0700Postal Service NewsA new report from the Government Accountability Office found that the number of employees, equipment and facilities held by USPS has outweighed its needs.http://www.satorisoftware.com/learn/contact-quality-news/postal-service-news/usps-seeks-more-improvement-amid-network-scrutiny/800089175/800755021/Tue, 17 Apr 2012 17:16:24 -0700Postal Service NewsWe now carry computers in our pockets, can be connected to the Internet from anywhere with a wireless signal, and can send messages to people on the other side of the world in a matter of seconds. http://www.satorisoftware.com/learn/contact-quality-news/postal-service-news/donahoe-mailings-need-innovation-and-technology-too/800089175/800744954/Tue, 03 Apr 2012 17:27:17 -0700Postal Service NewsUSPS has been working fiercely for the past few months to find ways to reduce its expenses and create new streams of revenue in order to remain a viable entity in the future. It may get some help from legislators this week.http://www.satorisoftware.com/learn/contact-quality-news/postal-service-news/senate-to-address-usps-reform-this-week/800089175/800739272/Tue, 27 Mar 2012 17:05:20 -0700Postal Service NewsCompanies have worked to overcome economic challenges by using their resources more efficiently and reverting to lower-cost, higher-return tactics such as direct mail.http://www.satorisoftware.com/learn/contact-quality-news/postal-service-news/royal-mail-gets-green-light-on-price-rise/800095809/800743395/Mon, 02 Apr 2012 14:00:13 -0700Postal Service NewsFollowing up on its earlier proposal to increase its rates for postal service, Neopost recently shared some tips for how consumers and businesses can more easily adjust if Royal Mail is given the freedom to reset first class mail costs.http://www.satorisoftware.com/learn/contact-quality-news/postal-service-news/how-businesses-can-adjust-to-royal-mail-price-increases/800095809/800735145/Wed, 21 Mar 2012 17:42:23 -0700Postal Service NewsRoyal Mail recently announced that it would be increasing prices on some services, but that it would be working to keep the cost increases on direct mail at a minimum.http://www.satorisoftware.com/learn/contact-quality-news/postal-service-news/parsons-uk-postal-service-s-efforts-on-direct-mail-admirable/800095809/800720243/Wed, 29 Feb 2012 18:45:52 -0700Postal Service NewsFans of direct mail have long hailed its effectiveness -- it has a high response rate and can lead to greater return on a marketing campaign investment. http://www.satorisoftware.com/learn/contact-quality-news/postal-service-news/royal-mail-shows-consumers-trust-direct/800095809/800719808/Wed, 29 Feb 2012 17:33:54 -0700Postal Service NewsHaving a public and easily accessed database of consumers' most recent addresses can be a major help when undertaking a contact data quality project.http://www.satorisoftware.com/learn/contact-quality-news/postal-service-news/could-the-uk-take-a-page-from-the-dutch-phonebook/800095809/800702779/Tue, 07 Feb 2012 17:07:04 -0700Postal Service News