Why Contact Data Quality Matters

Organizations rely on accurate contact data to effectively track accounts, keep orders coming in, invoices paid and other business critical communications flowing smoothly. Typically, this contact data is touched hundreds of times by people in nearly every department — often it is stored in tentatively related systems. For organizations with complex contact data management systems, typical field matching is not enough to cleanse, detect duplicates and update contact data or, ultimately, achieve peak efficiency.

The State of Data Quality

Studies from data quality analysts, including Gartner, The Data Warehousing Institute (TDWI) and The Information Difference, all report that most organizations believe their data quality is fine. Yet those same reports show that, for many, this belief is based on a head-in-the-sand philosophy: if I can’t see it, it can’t hurt me.

• 42% of businesses make no effort to measure data quality (The Information Difference)
• 23.6% of all mail is addressed inaccurately (USPS)
• The quality of stored U.S. addresses declines 17% per year (USPS)
• Left unchecked, duplication rates of up to 20% are not uncommon (Dun & Bradstreet)
• Contact data quality problems cost U.S. businesses billions each year in postage, printing and labor (TDWI)

Without systems and processes to systematically validate and update contact data, quality quickly deteriorates. People and organizations move, go out of business, merge or even just change names.

The Data Quality Advantage

A comprehensive contact quality solution protects your investment in lead generation and customer retention programs, ensures the deliverability of your mail, makes your communications more effective and eliminates considerable waste. In short, it saves your organization money and opens the door to even greater profitability.

The most effective and successful data quality program needs to engage all personnel and provide them with the tools to improve quality at every touch point. Satori solutions deliver point-of-entry validation for web forms and in contact centers and batch updates. The best solution is the one that works for your organization’s specific needs. Our sales team has the expertise to work with you to determine which solution meets your needs and budget.

Contact Satori sales at 800-553-6477 or sales@satorisoftware.com to schedule a free data quality needs assessment.