Increase Your Marketing Budget with Address Management Tools
Each marketer faces the same challenge: how to bring in the most high-quality leads while staying in budget. The cornerstone to any direct marketing campaign is the list. It must target the right audience for your product - and it must contain valid addresses.
Don't waste 20% or more of your budget on undeliverable mail. Address management tools correct, validate and update addresses, reduce returned and duplicate mail, and help you make the most of your direct mail budget. Spend money, which would
otherwise be wasted, on more direct marketing campaigns instead.
Improve Address Quality for Better ROI
For optimal direct marketing results, validate addresses when entered into your database and cleanse lists before each mailing. Improving address quality may seem like a daunting task. The right solution makes it easy. Satori Software products deliver:
- Address correction — correct spelling, abbreviations and add missing address elements — properly addressed mail gets delivered faster
- Address verification — confirm that the address exists in the USPS database as a delivery point — reduce undeliverable mail
- Change-of-address updates — update the addresses of people and businesses that have moved based on 48-month NCOALink® data
- Removal of duplicates — each duplicate doubles the cost of reaching a single prospect
- Point-of-entry address validation — Call center employees or website visitors receive friendly instructions to correct addresses in real-time
Presort and Barcode to Save on Postage
Many direct marketers use a mailing house to prepare direct mail. Should you decide to handle mailings in-house, Satori Software products take the guesswork out of mail preparation. Wizards provide clear instructions to complete each step in a mailing.
- USPS PAVE certified for postal presorting, including First-Class Mail®, Standard Mail® and Periodicals
- All required USPS documents and forms
- Integrated envelope and label designer
- Built-in support for controlling direct impression printers
Easy to Use and Maintain
Satori Software products require minimal training and deliver powerful address correction for all your address processing needs.
The MailRoom ToolKit family of products delivers integrated address quality solutions that validate addresses before they are entered into your database, correct and update addresses already in your database and support full postal presorting.
Consider a Bulk Mailer product for a stand-alone solution to address correction
and postal presorting — often best for mailing to externally supplied address lists.